Performance-First Influencer Marketing

Influencer Marketing
That Drives Predictable
ROI.

We bridge the gap between creative influence and technical performance. We don't just find talent — we build the systems to track every click, every conversion, every rupee.

3.8x
Avg. Campaign ROAS
500+
Creators Audited
0%
Fake Follower Tolerance
CAMPAIGN PERFORMANCE — LIVE
🎬
@lifestyle_priya
Instagram · Reel
4.2x ROI
₹1.2L revenue
📱
@tech_arjun
YouTube · Review
5.1x ROI
₹2.4L revenue
🏠
@realestate_raj
LinkedIn · Post
3.6x ROI
₹3.8L revenue
TRAFFIC → CRM ATTRIBUTION
Clicks
82%
Leads
61%
Converted
38%
ROI-First Strategy Creator Engagement Audits UTM Tracking & Attribution UGC for Performance Ads CRM Integration Multi-Platform Campaigns Real-Time Dashboards Brand Safety Vetting ROI-First Strategy Creator Engagement Audits UTM Tracking & Attribution UGC for Performance Ads CRM Integration Multi-Platform Campaigns Real-Time Dashboards Brand Safety Vetting
The Hard Truth

Why Most Influencer
Campaigns Fail.

Most agencies focus on Reach. We focus on Revenue. The difference isn't just philosophy — it's the entire system underneath the campaign.

❌ The Vanity Approach
Chasing Metrics
Campaigns optimised for followers and likes — numbers that look good in reports but don't move bank balances
Influencer posts go live with no UTM links — impossible to track what traffic came from where
No CRM integration — leads land on a generic homepage and disappear into the void
Campaign ends; nothing remains — no UGC assets, no attribution data, no learnings
✓ The Nirmaan Approach
Chasing Revenue
Every campaign tied to revenue metrics — ROAS, CPA, lead volume, and pipeline contribution
Custom UTM links and unique discount codes per creator — full attribution in your CRM dashboard
Dedicated landing pages per campaign flow into automated CRM nurture sequences
Best-performing UGC repurposed as Meta/Google Ads — lowering your CPA long after the campaign ends
Vanity
2.4M
Impressions
Vanity
84K
Likes
Value
₹6.8L
Revenue Attributed
Value
389
Leads in CRM
Value
4.1x
Campaign ROAS
Strategic Talent Sourcing

The Right Face for
Your Brand.

Our data-driven creator selection process eliminates guesswork entirely. We don't pick influencers by follower count — we pick by fit, authenticity, and proven conversion ability.

🎯
Targeting
Niche Alignment

We identify creators whose audience demographics, interests, and trust signals precisely match your ideal customer profile — not just broad category matches.

Audience demographic overlap analysis
Content-brand value alignment scoring
Past campaign performance history
🔬
Due Diligence
Engagement Audits

Every prospective creator goes through a rigorous engagement audit — filtering fake followers, bot activity, comment quality, and genuine reach before a single brief is written.

Fake follower percentage detection
Comment authenticity scoring
Engagement rate vs follower benchmark
🛡️
Protection
Brand Safety

Creators are vetted against your Brand Solution values — content history, past brand associations, public sentiment, and alignment with your audience's expectations.

Content history review (12 months)
Brand conflict screening
Sentiment analysis on past sponsorships
📊
Selection
Data-Led Final Pick

After vetting, we present you a curated shortlist with a full audit report on each creator — their audience breakdown, predicted reach, and estimated campaign ROI.

Full audit report per creator
ROI prediction model
Client approval before any outreach
🔍 Creator Audit Scores
👩
@priya_lifestyle
Lifestyle · 280K
94
Audit Score
👨
@tech_arjun
Tech · 540K
88
Audit Score
@random_collab
General · 1.2M
31
REJECTED
🏠
@realestate_raj
Real Estate · 120K
91
Audit Score
Only 3 of 10 pass
Our rigorous vetting means only the top 30% of reviewed creators make it to your shortlist.
End-to-End Management

We Handle the Chaos,
You Get the Results.

From creative briefing to posting schedule management — we run every operational detail of your campaign so your team stays focused on what matters: closing the leads that come in.

01
📝
Creative Briefing & Scripting

We produce detailed creative briefs and optional script outlines for each creator — ensuring every piece of content communicates your key message while feeling 100% authentic to their voice.

02
⚖️
Contract Negotiation & Legal

Full contract negotiation with creators covering usage rights, deliverables, timelines, FTC disclosure requirements, and exclusivity clauses — protecting your brand at every stage.

03
Content Review & Quality Control

Every piece of content is reviewed against the brief, brand guidelines, and legal requirements before it goes live — with one round of revision included as standard.

04
📅
Posting Schedule Management

We coordinate posting schedules across all creators for maximum impact — timing posts to align with your product launches, seasonal peaks, and audience activity windows.

📅 Campaign Timeline — 30-Day Sprint
Week 1
Brief & Contracts
Week 2
Content Creation
Week 3
Review & QC
Week 4
Go Live + Track
30d
Full Campaign
48hr
Content Review
1wk
Onboarding
The Tech Edge

Every Click
Accountable.

This is where the Tech Solution kicks in. Every creator in your campaign gets a dedicated tracking infrastructure — so you can see exactly which creator brought which lead, into which CRM stage, resulting in which sale.

🔗
Custom UTM Tracking Links

Every creator gets a unique UTM-tagged link — tracking source, medium, and campaign ID directly into Google Analytics and your CRM dashboard with full attribution visibility.

🎟️
Unique Discount Codes

Creator-specific discount codes allow offline-to-online attribution — even when someone hears about your product and visits directly, the code traces it back to the creator who influenced them.

🎯
Dedicated Landing Pages

Custom landing pages per creator campaign — optimised for their audience, pre-loaded with relevant messaging, and integrated directly into your CRM automation sequence from the first visit.

📊 CRM Revenue Attribution — By Creator
🎬
@priya_lifestyle — Instagram Reel
42 leads
₹1.2L
📱
@tech_arjun — YouTube Review
78 leads
₹2.4L
🏠
@realestate_raj — LinkedIn Post
31 leads
₹3.8L
@beauty_neha — Instagram Story
19 leads
₹0.6L
Total Campaign Revenue
₹8.0L at 4.1x ROAS
User-Generated Content

High-Converting
Content Assets.

We don't just post and forget. The best-performing influencer content gets repurposed into your performance marketing funnel — lowering your CPA and extending the campaign's ROI for months.

🎬
Influencer Creates Content

Authentic, creator-native video or image posted to their channel

📈
Nirmaan Analyzes Performance

Best-performing content identified by CTR, saves, and lead conversion

Repurposed as Paid Ads

Top UGC assets deployed as Meta & Google Ads with full tracking

📉
Why UGC Ads Outperform Studio Creative

UGC-based ads consistently achieve 4x higher CTR and 50% lower CPA compared to traditional studio-produced ad creative — because authenticity converts. We capture that at scale.

50%
Lower CPA with UGC Ads
Multi-Platform Expertise

Every Platform.
One System.

Tailored strategies for each platform — from short-form viral loops to deep-dive reviews and thought leadership. One campaign, multiple channels, unified tracking.

📸
Instagram
Reels, Stories & Carousels

Short-form video domination via Reels, immersive Story sequences, and swipe-able Carousel content — engineered for saves, shares, and link clicks.

ReelsStoriesCarouselLink in Bio
▶️
YouTube
Deep-Dive Reviews

Long-form YouTube reviews and integrations that build deep trust and drive high-intent traffic — audiences who watch 8+ minutes convert at significantly higher rates.

DedicatedIntegrationShorts
🎵
TikTok / Moj
Viral Short-Form Loops

Trend-native, viral-first short-form content designed to loop repeatedly — maximising organic reach before any paid amplification is applied.

Viral HooksTrendsDuets
💼
LinkedIn
B2B Thought Leadership

For high-ticket B2B and Real Estate campaigns — LinkedIn thought leaders who reach decision-makers and build the authority signals that close big-ticket deals.

ArticlesNative VideoNewsletters
The Digital CCTV Connection

Real-Time Influencer
Dashboards.

Every campaign integrates with Google Analytics and your CRM — giving you a live, always-on view of exactly what each creator is driving in terms of traffic, leads, and revenue.

📡
Traffic Source Attribution

See exactly which creator is sending traffic, what pages they land on, how long they stay, and what actions they take — all in your GA4 dashboard.

👤
User Behaviour by Creator

Heatmaps and session recordings show how different creator audiences interact with your site — revealing which messaging converts which audience segment.

📊
Campaign CTR Monitoring

Real-time Click-Through Rate monitoring per creator, per platform, per content format — updated hourly so we can scale what's working and pause what isn't.

INFLUENCER CAMPAIGN ANALYTICS — LIVE
₹8.0L
Revenue Attributed
↑ +41% MoM
4.1x
Campaign ROAS
↑ +0.8
2,840
Link Clicks
↑ +28%
Traffic Contribution by Creator
@tech_arjun
78%
@priya_lifestyle
62%
@realestate_raj
44%
@beauty_neha
29%
Industry Proof

Influencer Marketing
That Converts Every Industry.

One strategy doesn't fit all. We've built specialized influencer frameworks for high-growth industries — each mapped to the unique buyer journey and trust signals that move real revenue.

🛒
E-Commerce
Rapid Product Launches & Viral Sales

Coordinated multi-creator drops that create social proof, urgency, and viral momentum around product launches — turning launch day into a revenue event.

5.2x
Avg. ROAS on launch campaigns
3d
Average inventory sell-out time
40%
CPA reduction vs. paid ads alone
🏠
Real Estate & Services
Lifestyle Trust & High-Ticket Leads

Using aspirational lifestyle creators to build the "dream" around your property or service — attracting high-intent, high-ticket leads who arrive pre-sold on your brand.

₹3.8L
Avg. revenue per campaign
31%
Lead-to-site-visit conversion
6x
Higher lead quality vs. cold ads
🎓
Ed-Tech & Education
Authority Building via Educational Creators

Partnering with respected educational creators to position your institution or course as the definitive choice — driving enrollment inquiry volume through trusted voices.

4.4x
Enrollment inquiry increase
58%
Lower CPL vs. paid search
92%
Audience trust score (surveys)
The Scalability CTA

Ready to Turn
Influence into Income?

Stop guessing. Start scaling with a performance-first influencer strategy — where every creator, every post, and every click is tracked directly to your bottom line.

Free Campaign Strategy
Creator Shortlist Included
No Obligation

Trusted by 50+ brands across E-Commerce, Real Estate & Education.